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Our Investment Styles

“In a rapidly changing business environment, the winners will be those that anticipate trends and take advantage”
Willis Towers Watson

One of the investment managers we use, was initially founded to oversee the investments of our founder’s single-family office, ensuring optimal management. Due to its notable success, we take pride in extending the opportunity for other families to invest alongside them.

Our clients often express that this shared alignment of goals is a key aspect they appreciate when partnering with Featherstone.

A Multi-Manager Approach

The original family specialises in ‘fund of fund’ or‘multi-manager’ portfolios. A flexible approach that offers higher growth opportunities. The managers allocate capital actively across geographies, asset classes, and themes, a practice that we believe can drive superior returns.

Their focus is on identifying the investment ‘megatrends’ of the future. The team searches globally for small, specialist fund managers who invest in these themes. These are typically found in smaller, less well-known, and harder-to-access funds, putting them out of the reach of most large wealth management companies.

This approach allows us to utilise a network of investment specialists who provide genuine sector insight and expertise.

Thematic Investing - What is it?

Broadly speaking, thematic investing is an investment strategy that aims to identify and profit from long-term structural trends that are shaping the world.

Ultimately, the approach aims to capitalise on changes that are occurring within our world and to generate powerful investment returns from long-term growth stories. Because thematic investing focuses on future change and big-picture ideas, the strategy offers a different approach to investment management.

Our investment team is an industry leader in creating multi-manager funds. They follow a thematic investment approach, identifying ‘mega’trends of the future such as AI and healthcare and selecting the best practitioners globally who are specialists in those themes.

Investments are made by successful, proven managers who have conviction.

Our focus on thematic investing avoids the conventional industry template that typically uses asset class and geography-based allocation, in favour of global themes with higher growth opportunities irrespective of geography and asset class.

Why use this method?

Capital Growth

Naturally, as a strategy that aims to profit from the success stories of tomorrow, thematic investing offers investors the potential for long-term capital growth. When executed properly, investors can profit from disruptive technology, changing consumer behaviour patterns, and long-term demographic shifts.

Optimal Diversification

By deploying capital to several leading fund managers with differing views and varying risk appetites, we aim to drive superior performance for our clients.

Many investment managers are focused on a ‘company view’,” meaning that their portfolios are biassed and contain single-manager risk. Our portfolios are designed to be diversified, making our service a “one-stop shop” with no one influencing driving performance.

Long-term Focus

The long-term nature of thematic investing is also beneficial, as it can help investors ignore short-term market movements and stick to their trusted investment strategies.

The Multi-Manager 4 Step Process

Identify

The investment team researches, interviews, and carries out due diligence on leading fund managers from around the world. For a fund manager to be considered for our multi-manager funds, they will typically need to:

  • Invest in the fund themselves.
  • Complement themes and asset allocation.
  • Display historically superior risk-adjusted returns.
  • Demonstrate high conviction.
  • Be index/benchmark agnostic.
  • Display no undue volatility.

Invest

Our investment management team work with a diversified portfolio of funds that reflect their asset allocation. The internal fund research selects funds across the globe that are benchmark agnostic.

Monitor

Our investment management team carries out ongoing due diligence, holding regular meetings and dialogues with the fund managers. They ensure that portfolio holdings remain consistent with our investment objectives, macroeconomic view, and current investment themes. They closely monitor the risk and diversification of the portfolio and employ external consultants to verify this.

Exit

Deciding when to exit a position is just as important as deciding when to enter. While various red flags exist, poor performance is not necessarily a sell criterion, and could instead be a symptom of:

  • A change in asset allocation or theme.
  • The large size of a fund restricts its ability to perform.
  • A change of investment manager.
  • A change of style without warning.
  • Increased volatility relative to peers.

To Learn More about the ‘thematic’ investment management approach, check below to watch a short animation or read our in-depth guide.